Is YouTube Useful for Writers?

Sure, if you like making videos. I eschew the idea that anyone should be everywhere all the time. I encourage writers to consider what they are already doing, and to focus their efforts there.

The world of social media deeply resembles the world it mirrors—and in some ways has supplanted: Fear, fame, anxiety, connectivity, conversation, blossoming friendships, connections being made, they all unfold with the clamor of a good party.

The task of finding readers and an audience is made much easier by joining the conversation that you feel you belong to, whether it’s via media that you maintain (your blog, your Facebook page, your Twitter handle), community sites you check daily, or blogs that you read and comment on when you have something important to add.

-- Literary publicist Lauren Cerand discusses how authors should navigate the brave new world of social media.